Invited, through Intandem Communications, to pitch competitively for the redesign of all collateral whilst retaining YSP's existing logo.
A grid system was used to utilise the large number of photographs required to illustrate the breadth of opportunities at YSP. The park has a wide range of residents including some heavyweight sectors such as Biosciences and IT. The residents also benefit from their proximity to world class facilities and talent at the University of York.
An extended colour palette was introduced and used strategically to convey both the variety and the dynamism of the park. The existing logo features a pentagon and various angles were taken from that and used throughout the design to give it a creative edge that connected with the core brand element.
The flagship of the printed collateral is the three panel folder that contains brochure, newsletter, various inserts and a business card.