Illuminate

Through innovative methods, and some effective design, Illuminate have built up a portfolio of blue chip clients.

When cofounders Neill and Andy initially came to Mode we discussed how to use light as a branding concept and developed the solution of radiating, revealing light; symbolising the bringing of clarity to business operations. A positive, singular cadmium yellow was chosen for the colour palette.

The brochure brief was for a standout publication that would guarantee the attention of busy CEOs. The brand was applied boldly to a large nonstandard size design that uses stitch binding for immediate impact. Spreads combine bold typographical statements with light themed imagery. Further contributions to the brochure included portrait photography and conceptual diagrams.